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Mar. 28, 2014

CCL's "Re-Launch Into Creativity" Raises Awareness on Importance and Applicability of Creativity
March 28, 2014


THE CHILD CREATIVITY LAB HELD A COMMUNITY KICK-OFF EVENT HEADLINED BY KEYNOTE SPEAKER, ASHLEY MERRYMAN, A TWO-TIME NEW YORK TIMES BESTSELLING AUTHOR



ORANGE COUNTY, CALIFORNIA (March 28, 2014) – The Child Creativity Lab (CCL), a not-for-profit organization focused on enhancing creativity in children in order to advance divergent thinking, problem solving, and the ability to innovate, held a kick-off community awareness-building event on Thursday, March 27, 2014 at The Eureka Building in Irvine.

The organization’s event committee brought together an eclectic group of speakers from Orange County corporate America – Cleveland Golf, Emulex, and The Montage Hotels and Resorts – to stress the practical importance of creativity that business leaders are increasingly prioritizing in their employees to further workforce development, productivity, innovation, and leadership. The “Re-Launch Into Creativity” also provided an opportunity for the CCL to address and gather feedback on the organization’s purpose, conceptual creativity-enhancing exhibits and stations, and launch plans. The event was highlighted by a dynamic presentation from keynote speaker, Ashley Merryman, New York Times Bestseller and the co-author of the Newsweek cover article, The Creativity Crisis. Ashely helped set the stage for the rest of the presentations by captivating the audience with her research findings on the dramatic decline in creativity scores with students in America since 1990.

The event drew a crowd of key potential partners and supporters, including administrators and leaders from several organizations, including the following:

• Orange County Head Start
• Children and Families Commission of Orange County
• Orange County Department of Education
• Orange County Association for the Education of Young Children
• Orange Children & Parents Together
• Junior League of Orange County
• Garden Grove Unified School District
• University of California, Irvine
• Santa Ana College
• Santiago Community College
• Santa Ana Public Library
• Fullerton School District
• Future Leaders of Orange County
• Boys & Girls Club of Laguna Beach
• Chuck Jones Center for Creativity
• Pretend City Children’s Museum
• Merrill Lynch
• Deloitte Consulting
• Orrick
• Orange County Business Council
• Lakeshore Learning
• Art Supply Warehouse

The afternoon concluded with attendees enjoying a number of exhibits and activities centered around enhancing creative thinking. Included was a live upcycling exhibition from three local artists who hand-made unique art creations from reclaimed and reused materials. Jacqueline Suskin, from The Poem Store, had a perpetual line of eager guests waiting to get personalized, improvisational poems on-demand based on any topic of choice. Finally, there was a makerspace exhibit facilitated by Vocademy and staff from Academic Origami demonstrating beautiful creations made from paper.

Said advisory board member, Trisha Tran, principal of Murdy Elementary School in Garden Grove, “The event accomplished many of the goals that we had set forth. We had wonderful discussions and have created the foundation for fruitful and necessary relationships with key organizations in the Orange County region.”

Sponsors of the event included the Orange County Association for the Education of Young Children, The Eureka Building, The Euro Caffe, and Santa Margarita Ford. The organization also received support from volunteers from the Junior League of Orange County and the Kohl’s Rancho Santa Margarita Associates in Action program.


ABOUT THE CHILD CREATIVITY LAB
The Child Creativity Lab (CCL) is a planned specialty children's museum that will nurture the creative mindset of our children in the headwinds of the busy lifestyles of working parents, the consuming technology culture of our youth, and standardized testing. The CCL vision is to inspire children to challenge their comfort levels and thereby raising their potential for personal development and contributions to society.

This not-for-profit children's museum is set to open in 2017 and will feature a spacious facility unique for its eclectic array of guided and self-directed creative development stations and exhibits that are safe, hands-on, purposeful, and yet fun, engaging, and similar in excitement level and entertainment value of jump houses and other "pure-play" amusement centers. These experiential activities will center on building creativity, divergent thinking, problem solving, and ability to innovate.

The Child Creativity Lab is fiscally sponsored by Charitable Ventures of Orange County, a 501(c)(3). For general information, visit www.childcreativitylab.org.

Media Contact:
Peter Chang
(714) 580-8392